Elf Magic Divided but Still Alive

North Pole, Arctic Circle

As any Christmas fan has noticed, the number of Elves on the Shelves has increased markedly in recent years. The beloved holiday helper–sent to families across to country to help keep an eye on children and report fastidiously back to Santa as he prepares presents for the naughty and nice–is in high demand.

The Elf on the Shelf tradition began in 2005, with initial production of just 5,000 dolls. By 2017, more than 11 million elves had been adopted into homes around the country and were available in more than 10,000 stores.

Such growth has been a great development for children hoping to impress Santa with their exemplary behavior–and parents hoping to encourage it–but has had an unexpected cost: too great a drain on elf magic.

Elf magic originates in the North Pole, direct from Santa’s workshop, and allows the Elves to report back to Santa on children’s behavior and Christmas wishes. It also enables the Elves to move to various hiding spots around their families’ homes each night.

However, one night early in the 2018 holiday season, Santa’s helpers noticed a short in the magic, briefly stopping all North Pole-bound communications. Immediately, Elf on the Shelf headquarters worried that growth had finally outpaced capacity and shorted the system permanently.

Fortunately, several creative Christmas thinkers–some have alleged that Rudolph the most-famous reindeer even got involved–came up with a brilliant solution: the “Elf Shift”.

Starting this Christmas season, Elf on the Shelf communication and movement magic will be divided into two shifts, one at night and one during the school day, to allow all elves to take care of their holiday business without overloading Santa’s system.

Children around the country may notice that their elves, who previously moved only at night, may now sometimes switch locations during the day while they are away at school. This is part of the new two-shift system.

Headquarters notes that, in order to maintain an equal system and ensure that no Elf can be caught by developing a routine in daylight hours, the shifts will vary so that they cannot be easily predicted by their adoptive families.

Santa’s helpers and other Christmas experts are pleased with the Elf magic innovation, noting how important it is to preserve Christmas magic and allow the number of elves to continue to grow to accommodate all of the families interested in adopting them.

Remember, dear readers: the magic continues! So whether your elf moves in the night or the day, Santa will continue to get a full report. Make your bed, share your toys, do your homework, and stay on the nice list!